Visteon Leaders Talk Strategy and Technology Direction with Leading Industry Publication
In the buildup to CES® 2017, Visteon leaders engaged in a series of one-on-one interviews with industry publication just-auto.com, discussing a range of strategy and technology topics prior to showcasing the company’s latest technologies at the international show in Las Vegas.
President and CEO Sachin Lawande, Chief Technology Officer Markus Schupfner, and Head of Marketing and Communications Tim Yerdon spoke to just-auto about Visteon’s underlying strategy for transforming the future of mobility and the trends driving the transformation of the car cockpit experience.
Sachin Lawande: Transforming the Future of Mobility
Outlining the new technology that is underpinning Visteon’s strategic direction, Lawande discussed highlights of Visteon’s CES® showcase that was headlined by the next-generation Phoenix™ infotainment platform. Lawande also shared the company’s excitement in displaying new developments – such as the augmented reality windshield head-up display integrated in a demo vehicle – as well as other advancements in the core technology areas of instrument clusters, information displays and the SmartCore™ cockpit domain controller.
Highlighting Phoenix™ infotainment as a product that moves the industry forward – catering to app developers as well as the end consumer – Lawande predicted the technology will contribute positively to new business opportunities.
Markus Schupfner: AI and a Centralized, Cybersecured ADAS Solution
In his conversation with just-auto, CTO Schupfner explained how Visteon’s upcoming ADAS solution will use the company’s proven domain controller approach – drawing on the company’s SmartCore™ technology – to merge sensors and electronic control units (ECUs) into one centralized unit to enhance efficiency and reduce costs. He also charted the company’s proactive plan of building a team of highly skilled experts in key technology areas to take Visteon’s technical competence to a best-in-class level.
Schupfner also discussed opportunities that automation and autonomous driving offer Visteon and detailed the company’s approach. The CTO explained that Visteon is working toward an autonomous driving solution that will feature “fail-safe centralized domain hardware based on the current SmartCore™ technology.” This approach will draw on artificial intelligence (AI) and machine learning for object detection and classification to improve accuracy and effectiveness.
Tim Yerdon: Transforming the Car Cockpit Experience
Rounding off Visteon’s series of interviews with just-auto, Yerdon emphasized the role of innovation in cockpit electronics and how the spread of new ideas will transform mobility. Yerdon cited the rapid evolution of new consumer electronics and the advent of the Internet of Things as the main catalysts for change. In cockpit electronics terms, this translates into more and larger displays, new user interfaces and seamless connectivity, as electronics define the design and user experience within the vehicle’s interior.
Understanding that autonomous driving will have a further impact on the cockpit user experience, Yerdon stated that the electronics architecture will shape the future of the vehicle cockpit, resulting in digital displays, clusters and smart surfaces displacing traditional interior interfaces. He described this as the “main transition in the industry” – driven by consumer expectations.
Yerdon acknowledged that the process toward autonomous driving will involve a learning curve for all players in the automotive ecosystem, and will evolve over several stages of automation.